GNU Ladies Choice 24/25

The Ladies Choice has secured its place in snowboarding history with over a decade of collaboration with the most decorated female snowboarder, Jamie Anderson. Her balance between progression and playfulness is reflected in the progressive asym technology and a C2x camber hybrid contour, perfectly tuned for freestyle flow. Bringing Jamie's eco-minded sensibility to our construction materials and process, the Ladies Choice is built with a sustainably harvested FSC certified wood core and water-based inks. Eco sublimated graphics by Sarah King continue the decade + partnership with this all-mountain freestyle work of art. Ride the Ladies Choice and channel some JA magic!

• Jamie Anderson’s asym twin fun freestyle choice
• Carves, flies and floats the whole mountain
• Knife cut sintered base and carbon power bands

Board art: Sarah King @sarahkingart