You asked for Light. Ross delivered.

When the mountains turn blue, it’s on. Inspired by the iconic Coors Light can, the Ross x Coors Light Cimarron LT features color-changing mountain graphics that react to temperature. Finished with Ross’s industry-first and patent pending ThermoChromic technology, the mountains turn blue below 70°F—signaling safer conditions for trout—and fades clear as temperatures rise. Because knowing when not to fish matters too.

Built on the all-new Cimarron LT, this reel was reworked from the frame in with aggressive porting to shed weight, a refined aluminum drag knob, and premium in-house anodizing done in Montrose, Colorado. The result is lightweight performance, smooth composite-disc drag, classic Ross styling, and a reel that’s just as much about protecting cold water as it is about fishing it. 

With every reel sold, a portion of proceeds is donated to Trout Unlimited to support river conservation and protect cold, clean water for future generations. Together, Ross Reels and Coors have raised over $200,000 to date, with a shared goal to raise an additional $100,000 in 2026—because protecting the waters we fish is just as important as the gear we fish them with.

*Pre-orders started shipping to Ross Dealers in March. Look for additional reels to arrive in shops over the next 1 - 2 months.

Key Features:

• ThermoChromic technology (patent pending) finish turns mountains blue in water below 70°F
• Hand-painted and laser engraved Coors Light logo
• Fully machined aluminum frame with aggressive porting for reduced weight • Smooth composite-disc drag system with stainless steel interface
• Premium in-house anodizing done exclusively in Montrose, Colorado
• Limited to just 2,000 reels —once they’re gone, they’re gone
• Select sizes individually serialized, making each reel uniquely yours
• Made in Montrose, CO